Fundamentals of Graphics Design 3: 5 Essential Principles of Graphic Design

This is a sequel to my earlier post fundamentals of graphic design 2: visual elements and here am going to be talking on six essential principles of graphics design.“Design, is not just what it looks like and feels like. Design is how it works.” –Steve Jobs

The quote above credited to Steve Jobs agrees with the assertion that graphics design is guided by principles. Principles such as contrast, proximity, alignment, repetition, and simplicity.

CONTRAST:

The differential or contrast between 2 visual elements in graphics design can make a design quite noticeable. The differences could be in shape, colour, alignment, layout or scale.

PROXIMITY:

The closeness to each other of visual elements can be used greatly to enhance the design. When shapes are placed together, relationship that is resulting in a new impression is created and this can create a new world of exciting scenery.

ALIGNMENT:

Alignment is an important principle of graphics design which when used adequately can make a design absolutely outstanding. Elements can be aligned left, right, centered, vertically or horizontally. Allow yourself the freedom to explore. 

REPETITION: 

The use of repetition of elements in graphics design is to draw the attention of the audience. When used properly, repetition of visual elements can be appealing to the eyes.

SIMPLICITY:

The first design principle my coach taught me is the principle of simplicity. Like in every aspect of life its always good to keep it simple, avoid crowding the design space with many elements. Always remember to keep it simple.

This five (5) principles which are essential and basics to graphics design when mastered will turn a newbie graphics designer to a professional designer with creative designs. For the newbie or would be graphics designer endeavour to read my post fundamentals of graphics design 1: 5 reasons why graphics design is a choice career.